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Product Launch Calendar
Product Launch Calendar

Product Launch Calendar Template

Schedule product launches, align marketing and engineering milestones, assign tasks, and keep all teams on the same timeline.

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Free Product Launch Calendar for Product Teams 

A product launch template is necessary to ensure that your product launch plan is on schedule. Ensure that nothing is left behind, prioritize all the features of your product, and ensure that the whole team is on the same page when it comes to your product launch.

What is a product launch?

  • A product launch is the amalgamation of a company’s united efforts to debut a new product in the market and make it available for the public to purchase. It serves many purposes for the organization, such as fostering brand recognition, expansion, attracting new customers, and boosting profits.
  • Whenever your team is going to launch any product in the market, they will need a product launch plan to follow through. Your product launch plan is going to be a blueprint that not only will keep your team updated about the multiple goals for the product; it will also create a to-do list for the team.
  • Following your product launch plans, your product marketing team will need a checklist to track every task in the product journey. But maintaining a checklist is very tedious if it has to be done separately for every element or activity; this is where the product launch plan template steps in.

Why do we need a product launch template?

  • A product launch template will help you keep track of every activity regarding the product launch. It will also let you know about the status and every other detail of each stage of the product launch at a glance.
  • Proper communication, setting up clear goals, a strict timeline, and other processes are essential parts of any product launch. This is why a lot of teams start off by creating a product launch checklist from the start.
  • A product launch template will help you keep all the launch details clear and keep the cross-functional teams connected. It will help you visualize a complete timeline for the product launch and share goals, messages, and keep a tab on the status of work assigned.
  • You will be able to pull out any details regarding the product launch at any time and analyze it for future use. A product launch template makes your work quite accessible and convenient to everyone involved.



Template Features:

Title:Customisable Fields & Views
Desc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works.

Title:Design Asset & File Management
Desc:Attach mockups, prototypes, and brand files directly to project records so designers and stakeholders always access the latest version.

Title:Feedback & Review Tracking
Desc:Log design feedback, iteration status, and approval sign-offs in dedicated columns to keep review cycles organised and auditable.

Title:Sprint & Roadmap Planning
Desc:Organise features and design tasks into sprints using Kanban view, with priority and effort fields to inform roadmap decisions.

Title:Stakeholder Collaboration
Desc:Share filtered views of the database with external stakeholders so they see only the records relevant to them without exposing internal data.

How to create a great product launch plan?

1. Do customer research: find what your potential customer requires and whether their needs match your plans.

2. Create actionable goals: set product goals, sales goals, and marketing goals, and list out the key performance indicators (KPIs) for each.

3. Organize your product launch template: visualize your strategy and save time using our product launch template.

What is included in this product launch plan template?

We wanted to include a basic framework of product launch in our template so that it can also act as a product plan launch checklist template for you. Our product launch template includes three tables:

1) All Features: This table includes details about the features of the new product. For instance, feature status (in progress/ready, etc.), product leads, product theme, feature description, launch email, press release, and so on.

2) Product Launch: This table includes details about the product type, its description, features, etc.

3) Monthly Newsletter: This table includes details of the monthly newsletter published to share updates on the new features added to your product.

How will Stackby’s product launch template help you?

  • The product launch template from Stackby will help you review the overall performance of the new product launch.

Using the Product Launch Template, you will be able to:

  • Record all the details of each product or feature launch on a single interface.
  • Add images and documents related to the product to the template itself.
  • Track the feature status in real-time (Ready/ Completed/ In-Progress/ Not Started).
  • Assign a lead to each product.
  • Track the theme of all the products (New Product Launch/ Software Update/ etc.).
  • Store a description of the features.
  • Monitor the target completion and target launch date.
  • Track the launch status of each product or feature.
  • Keep track of the press release, blog post, launch email, support article, ads, and promotions.
  • Track the complexity and value of each launch.
  • You can access the product launch template in the Kanban view as well, which will help you keep track of various products’ status.
  • You can also access the calendar view to keep track of the important dates regarding the product launch.

Who will find this product launch template helpful?

  • This template will be best used by product marketing managers, product launch teams, marketing teams, engineering managers, startups, and SMEs.
  • The product launch template is completely customizable, and you can categorize the data and filter it accordingly. If you are gearing up for your next product launch, this is the template for you!You may also find these templates useful: Product Roadmap, Product Competitor Analysis 

Frequently asked questions

What is a Product Launch Calendar template?
A Product Launch Calendar template in Stackby is a pre-built, fully customisable database that helps product managers, UX designers, and product development teams organise and track all relevant data in one place. It combines structured tables, multiple views (Grid, Kanban, Calendar), and automation capabilities so your team can get started immediately without building from scratch.
Is the Product Launch Calendar template free to use?
Yes — the Product Launch Calendar template is completely free on Stackby. Simply sign up for a free Stackby account, copy the template to your workspace, and start customising it to fit your workflow. Premium Stackby plans unlock additional features like advanced automations, API connectors, and higher record limits.
How do I get started with the Product Launch Calendar template?
Click the 'Use Template' button on the Product Launch Calendar template page, log in or sign up for a free Stackby account, and the template will be copied directly into your workspace. You can then rename columns, add your data, invite team members, and configure views or automations to match your process.
Who should use the Product Launch Calendar template?
The Product Launch Calendar template is ideal for product managers, UX designers, and product development teams. Whether you're a small team looking for a lightweight solution or a larger organisation that needs a scalable, collaborative database, this template provides a solid starting point that can grow with your needs.
Can I customise the Product Launch Calendar template?
Absolutely. Every aspect of the Product Launch Calendar template is fully customisable in Stackby — you can add or remove columns, change field types, create new linked tables, build filtered views, set up conditional colour coding, and configure automations. No coding knowledge is required to make any of these changes.

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